Angelique Rodrigues
Marketing and Communications professional in Edmonton
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MacEwan Residence VR

In 2016, MacEwan Residence asked our team to come up with a creative growth strategy aimed at engaging prospective students internationally.

At the time, no other student residence in Canada had produced a virtual tour specifically for their residence - and we jumped at the chance to be the first.

We collaborated with 3D ScanExperts to film a tour of the facility and worked with Unofficial Cardboard to design and order 3,000 custom MacEwan-branded VR goggles.

We provided the viewers to MacEwan University’s recruitment team, along with training, conducted a media relations campaign and presented the VR tour with free goggles at on and off-campus events.

The MacEwan Residence virtual reality tour was accessed by 6,200 prospective students and their parents worldwide in the first three months.

The MacEwan Residence virtual reality tour was accessed by 6,200 prospective students and their parents worldwide in the first three months.

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With the tour in place, occupancy rates at MacEwan Residence increased by 19% year-over-year from March 2016-17.

With the tour in place, occupancy rates at MacEwan Residence increased by 19% year-over-year from March 2016-17.

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