
MacEwan Honey Branding
In 2017, MacEwan University Campus Services partnered with the Office of Sustainability to create a MacEwan Honey product to sell to the community. The profits would serve to support their Urban Beekeeping Project, which houses over 200,000 bees on the university’s rooftop.
We partnered with MacEwan Food Services to jar the honey and worked with Sustainability volunteers to label the jars.
I was tasked with branding the honey product, creating labels, promotional materials, event signage and coordinating the sale.



On December 9, we sold over 70 lbs of honey in just 23 minutes and held two equally successful sales per year for 2018 and 2019.


