Marketing and Communications professional in Edmonton
Marketing and Communications professional in Edmonton
In 2016, Faculty of Arts researchers produced a study that challenge the age old adage of the “mid-life crisis”. It suggests people actually report feeling happier as they approach the mid-life stage. My team was tasked with promoting the research, on campus and beyond.
We were able to position the research to positively impact the Faculty of Arts reputation by executing a strategic marketing and communications plan with a comprehensive media relations element. Along with a social media campaign, we also implemented guerrilla marketing tactics on campus.